How this is written

Editorial standards

This page is the short version of the rules the writing follows: who writes it, what it will never claim, and what happens when something turns out to be wrong.

Who writes these pages

Mathieu Escande, the founder, writes them. Every article, ritual and guide is credited to him by name rather than to a company, because a name is something you can hold to account and a company is not.

What we do not claim

This is the part worth reading twice. Daily Rituals for Couples is not therapy, not counselling, and not medical care. It does not diagnose anything, it does not treat anything, and it is not a crisis service.

We also do not claim that a ritual will fix a relationship. Small daily practices help with drift, fatigue and poor timing. They are not the right answer to fear, coercion, betrayal, addiction or unsafe conflict, and we say so on the pages where that distinction matters rather than burying it here.

  • No clinical or medical claims, and no clinical vocabulary borrowed to sound authoritative.
  • No promises about outcomes, timelines or saving a relationship.
  • No invented statistics, and no research cited that we have not read.
  • No advice that asks one partner to override the other's no.

How a ritual is written

Every ritual has to pass the same three tests before it is published. It has to be short enough to do on a tired evening. It has to be specific enough that nobody has to interpret it. And it has to work even if only one person is enthusiastic that day.

Anything that needs a preamble, a good mood, or both partners at their best is rewritten until it does not, or it is thrown away.

Consent comes first

Rituals that involve touch always name consent as part of the practice, not as a disclaimer attached to it. A ritual that treats a partner's hesitation as an obstacle to get past is a badly written ritual, and it does not ship.

Review, updates and corrections

Pages are revised when the advice stops matching what we would actually tell someone. When a page changes in substance, its update date changes with it; light edits and typo fixes do not reset that date, because a date that moves for nothing tells you nothing.

If you find an error, write to us and it gets fixed. Corrections that change the substance of a page are made in the page itself rather than quietly dropped.